Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

SKU 2314832613986
Công ty phát hành HarperCollins US
Tác giả Dan Ariely
Loại bìa Paperback
Số trang 384
Kích thước 13 x 20 cm
Ngày xuất bản 04-2010
ISBN-13 9780062018205

Giới thiệu

Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare.